Are your kids growing up too fast?



Marketers call them “tweens”: kids between eight and 12, midway between childhood and adolescence. But tweens are becoming more like teens, leaning more and more toward teen styles, teen attitudes and teen behavior at its most troubling.

“The 12- to 14-year-olds of yesterday are the 10- to 12-‘s of today,” says Bruce Friend, a vice president of the kids’ cable channel Nickelodeon. The Nickelodeon-Yankelovicht Youth Monitor found that by the time they are 12, children describe themselves as “flirtatious, sexy, trendy, athletic, cool.” Among the products targeted at this age group is the Sweet Georgia Brown line from AM Cosmetics. It includes body paints and scented body oils with names like Vanilla Vibe and Follow Me Boy. Soon, thanks to the Cincinnati design firm Libby Peszyk Kattiman, your little darling will be able to slip into some tween-sized bikini panties.

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